RealD2D (Real Door to Door) is a training service to teach real estate agents about the art of door-to-door sales and help improve their skills as agents.
Founder Duane Richins is growing the company in the Master of Business Creation (MBC) program at the University of Utah’s David Eccles School of Business.
Richins launched the company after combining experience in door-to-door sales and real estate and seeing the potential for both businesses.
“I had never heard of a door-to-door Realtor, so I got my license and dove in,” he said. “I sold 10 homes in my first month and eighty-nine homes my first year, working part-time. This is what led me to this journey now.”
While doing this work, he noticed a common challenge: most Realtors are neither responsive nor are they great salespeople. He started RealD2D to address this need, and he is now focused on teaching others how to do what he has done.
“We coach and train real estate agents to sell real estate door-to-door,” he said. “We have the opportunity to disrupt the market by getting face-to-face to interact with clients.”
According to Richins, there is no other door-to-door real estate company in the market, and even if there was, the competition lacks the experience that RealD2D has in the field.
RealD2D currently charges students $1,250 per month, and the company’s reach has grown — they have over 50 agents on the real estate team in 15 states.
Since creating RealD2D, Richins has worked hard to build a brokerage. Over the course of a year, his company has completely transformed. They started with door-to-door sales and have evolved into dealing with lending, titles, and insurance.
Richins joined the MBC program at the University of Utah to gain a better understanding of business, in addition to learning potential loopholes or important details that may have been overlooked while building the various businesses. Richins said his goal is to expand their work and reach, and the MBC program offers him the knowledge and help to do so.
“I have learned a lot in my first semester about value propositions and financial models as we have built those out and are working on them now,” he said of the MBC program. “It is unique to have professors that have all achieved at high levels and are so willing to help. I also find it so unique to see how each professor loves this job. It doesn’t seem like this is a job that they took for the money; it was all about the love of the game.”
Richins is currently developing a door-to-door knocking phone application for Realtors. The goal is to draw in revenue and create awareness. “We also are pushing to hit the 100 mark on coaching clients within the next year and 1,000 team members within the next 5 years,” he said.
For more information on their product and services, visit reald2d.com.
